BUILDING CONCEPT

PEDESTRIAN - it means 'person travelling on foot' which is mean that all people go to ADIDAS FOOTWEAR SHOP by travelling on foot. Therefore i linked the ADIDAS FOOTWEAR SHOP to Angsana Shopping Mall. I set the area with wall and design as a pedestrian walkway.

CENTRALIZED / POINT - a point is stable and at rest, organizing surrounding elements about itself and dominating its field. A point has no demension. To visibly mark a position in space or on the ground planes, a point must be projected VERTICALLY into a linear form, obelisk. Obelisk is seen in plan as a point and therefore retains the visual characteristic of a point, so that i use the ADIDAS logo as an obelisk and the point have centralized.